The Big issue introduction and Key terms

Circulation- Number of copies a magazine sells.

Readership- Not just who buys a magazine but the total number of people likely to read it.

Mass audience- Readership on a very large scale.

Niche audience- Narrow group of readers with a particular interest.

Subscription- Where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post.

Masthead- The title of the magazine.

Plug- Text that ‘plugs’ a feature that will appear inside the magazine.

Puff- A story that is given prominence on the cover.

Cover Star- The ‘star’ featured on the cover.

Anchorage Text- Text that anchors the main image and gives it context/meaning.

Banner- Text that runs across the lower section of the cover.

Without advertising, no magazine could survive. If a magazine did not contain ads, then its cover price would be three or four times greater.

Written by professionals.

Setup by John Bird and Gordon Roddick.

Sold by homeless people to make money.

Hand up not a hand out.

Social enterprise.

Went Global.

Since 1991 over 200,000,000 copies sold.

Profound social effect.

Lord Bird MBE (now a politician).