Radio 1 Giveaways

Radio 1 hosts a giveaway each day on their breakfast show, this allows the audience to phone in and enter. This improves the audience participation because it shows how many people are watching the radio in the morning and are also willing to interact which shows they are properly listening. The picture below shows three different days and the giveaway for each. The giveaways are usually tailored to a younger 16-30 audience by giving festival tickets and tickets to artists that are usually listened to by younger people. By hosting giveaways on a daily basis, it means that people will listen daily and to the whole show instead of tuning in and out once a week or so forth. Also, only people that listen out for a specific keyword and then can recite it back when they receive a phone call from the producers will win which means that people listen for longer periods of time and become regular listeners. They target 16-30-year olds because it is the demographic that they want to listen to radio 1 and tailor the giveaways to match this.