Reflection
Ownership:
- Microsoft, Mojang
- BBC
- Disney
Q1
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Jungle Book 1967
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Jungle Book 2016
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Production
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Storyboarding
Xerography- Photocopying
Musical soundtrack
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CGI
SFX- backgrounds Angel falls
Animatronics
3D Cameras
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Distribution - Marketing
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Posters, merchandise, interviews on the radio
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Super bowl trailer
Social media – snap chat filter, twitter, Fb
YouTube
Website
VR experience
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Exhibition and Exchange
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Cinema
Disney vault
Later VHS
DVD
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3D, platforms for seeing the film
Cinema
Netflix
Sky
Phones, Tablets, PC
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Q2
BBC remit and Ben Cooper’s plan.
Production 630- 1-, music choices, presenter banter, gets celebrity interviews, friends/mates around the table, Nixtape – Give examples of real games, gimmicks what happens on his show, Type of music played.
Marketing – Social media R1BS, Social media Grimmy – Promote each other, website, cross-promotion between DJs, YouTube videos, Giveaways, Radio 1 weekend, teen awards.
Distribution – Radio, DAB, phones, FM, Spotify, podcasts, TV.
Audience – 15-29 Males/Females – how is the audience being targeted.
Q3
Notch- 2009 – YouTube, players share what they created, word of mouth below the line marketing, massive fans, community, play on PC.
Mojang - 2010, Licence, servers, further developed the game, Xbox, PlayStation – Minecon
Microsoft – in 2014- bought for 2.5 billion dollars – merchandising, more platforms, international, fans have to pay for extra things.
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