Showing posts with label Industry. Show all posts
Showing posts with label Industry. Show all posts
Jungle Book (2016) Marketing Interview
The jungle Book marketing interview had some good points such as well thought out content and multiple questions that had very descriptive and informative answers. This allowed the interview to flow and have a high level of professionalism. Finally, the editing is done well and the change of camera is done well making the interview look genuine.
The bad parts of the video were that the green screening needed to be changed and edited in a way that it would remove the shadow and look more professional, also some of the answers could have been more precise and to the point.
Essay on Jungle Book production
Disney is part of the big six which means that they produce and own various big media titles all of which are very well known names everywhere such as ESPN etc. They’ve even produced a new streaming service.
Disney makes use of a very ‘structured’ production process to aid in the production of many of their films, for example, releasing a specific amount of original films, live-action remakes and a few franchise based movies such as Star Wars. Often times, the storyline is ‘recycled’ from an earlier movie, hence the remakes (saves costs, and adds a sense of familiarity) and thought of well before any production is really done. Disney also has the resources to gain a substantial cast of famous actors and directors to aid within the ‘star appeal’ of most of their modern films.
The director of the live-action Jungle Book remake, 2016, was Something Favreau, he opens the film in a similar way to the original film in order to honour and immediately draw in old Disney fans. Additionally, he uses intertextuality between his film and the Lion King, 1994. For instance, the scene in which Simba is moments from being trampled by the wildebeest is also used in Favreau’s film.
Jon Favreau used Avatar as his inspiration for the Jungle Book because that was very unrealistic. He used virtual production techniques from Avatar.
Mowgli was the only real actor in the film, he was filmed in front of a blue screen and he used props to represent other characters from the film. With the use of modern technology, Disney was able to create real-life characters in the new live-action film. Disney used well know actors, for example, Scarlett Johansson for the voice over of Kaa and Idris Elba for the voice over of Shere Khan (the villain).
The director of the live-action Jungle Book remake, 2016, was Something Favreau, he opens the film in a similar way to the original film in order to honour and immediately draw in old Disney fans. Additionally, he uses intertextuality between his film and the Lion King, 1994. For instance, the scene in which Simba is moments from being trampled by the wildebeest is also used in Favreau’s film.
Jon Favreau used Avatar as his inspiration for the Jungle Book because that was very unrealistic. He used virtual production techniques from Avatar.
Mowgli was the only real actor in the film, he was filmed in front of a blue screen and he used props to represent other characters from the film. With the use of modern technology, Disney was able to create real-life characters in the new live-action film. Disney used well know actors, for example, Scarlett Johansson for the voice over of Kaa and Idris Elba for the voice over of Shere Khan (the villain).
It was originally introduced by Masahiro Mori in 1970, which is a term used to describe our strange attitude/revulsion toward things that appear nearly human, but that isn’t right. This usually involves robots or computer animations. This can affect Disney’s movies.
The animals in the new jungle book have a new look that is far from cartoonish as previously seen in the 1967 version due to effects such as CGI, however Favreau still manages to create a childlike view from basing the film from the boy’s perspective throughout and making things in the jungle appear large and intimidating as it would to children. Furthermore, using the boys perspective allows the audience to see things from a child’s point of view and puts childlike emotions as the feature, as well as having talking animals which also presents the idea of a child’s diverse imagination
The storyboard process was showing animations and playing with their ideas.
They used older storyboards and the old film which was scrapped but put a much lighter and child-friendly edge to it.
Transfer (an image from the live-action film) into another film sequence using a rotoscope. For either broadcast video or Internet streaming video, rotoscoping is the rotated projection of a sequence of usually photographed action image frames so that the artist can trace from the frame or create an image to superimpose on it. It can be thought of as "painting on movies" efficiently. Prior to computers, an animation stands called a Rotoscope was used to project a sequence of action frames against a surface so that a set of animation frames could be traced or created.
a dry copying process in which black or coloured powder adheres to parts of a surface remaining electrically charged after being exposed to light from an image of the document to be copied. In the jungle book, they used this in the 1967 version so that they could reuse the same shots and frames from other films and ones which to come. This is so Disney could produce more products all they would have to do is put on a new skin on to the films.
To conclude, the production process of both Jungle book films places technology and the experience of the audience at the heart of development. This commitment has not changed in the 80 years since the release of Snow White and by examining the production processes of both Jungle Book movies you can tell that the focus on technological change is just as important now as it ever was.
The animals in the new jungle book have a new look that is far from cartoonish as previously seen in the 1967 version due to effects such as CGI, however Favreau still manages to create a childlike view from basing the film from the boy’s perspective throughout and making things in the jungle appear large and intimidating as it would to children. Furthermore, using the boys perspective allows the audience to see things from a child’s point of view and puts childlike emotions as the feature, as well as having talking animals which also presents the idea of a child’s diverse imagination
The storyboard process was showing animations and playing with their ideas.
They used older storyboards and the old film which was scrapped but put a much lighter and child-friendly edge to it.
Transfer (an image from the live-action film) into another film sequence using a rotoscope. For either broadcast video or Internet streaming video, rotoscoping is the rotated projection of a sequence of usually photographed action image frames so that the artist can trace from the frame or create an image to superimpose on it. It can be thought of as "painting on movies" efficiently. Prior to computers, an animation stands called a Rotoscope was used to project a sequence of action frames against a surface so that a set of animation frames could be traced or created.
a dry copying process in which black or coloured powder adheres to parts of a surface remaining electrically charged after being exposed to light from an image of the document to be copied. In the jungle book, they used this in the 1967 version so that they could reuse the same shots and frames from other films and ones which to come. This is so Disney could produce more products all they would have to do is put on a new skin on to the films.
To conclude, the production process of both Jungle book films places technology and the experience of the audience at the heart of development. This commitment has not changed in the 80 years since the release of Snow White and by examining the production processes of both Jungle Book movies you can tell that the focus on technological change is just as important now as it ever was.
Essay on Distribution
Disney is well known for making a range of different films with a wide range of the audience. Disney is a conglomerate as it consists of different groups of things, for example, Star Wars, who has a more male dominate audience, or Sleeping Beauty who appeals to the younger female audience. Disney is a dominant company in the film industry, having many of their films in the top 10 grossing list. Most people’s favourite films have either been created by Disney or owned by Disney.
Distribution is increasingly important as technology continually advances so media companies must keep up and distribute and market their media products in a way that will appeal to the audience and new generations. Disney has effectively done this by selling licenses to increasingly popular services such as Netflix or sky which is a household service and therefore an easy way for Disney to distribute and target a mass audience that is also diverse. Distribution is changing the modern world as Disney have adapted to taking advantage of promoting and distributing through new services such as Netflix and sky showing how media is always changing and evolving.
McDonald's have sponsored The Walt Disney. McDonald's tried to help Disney to attract more the younger audience and families. One thing which McDonald's have been doing for over 30 years now is giving out toys to everyone who bought a happy meal. This use of synergy allows McDonald's and the film to go further in their business because those who eat at McDonald's and get one of these toys will want to watch the movie and those who have seen the movie will want the toy so they go to by McDonald's and get this with a happy meal. Walmart had separate stands for all the Disney movies and had all the merchandise surrounding them. This allowed Disney to widen their demographic as older generations were seeing it and buying it for their grandchildren etc.
The same service that is the exclusive home for new Star Wars television shows. And then that same company will offer fans the opportunity to actually visit the lands they’re watching through Disney’s theme parks, and then read about them in books and comics put out by Disney publishers. It’s a holistic ecosystem of entertainment, all under one corporate umbrella, with each division pushing audiences to engage with every other division. Without outside deals or restrictions, it is all just Disney.
The Disney vault is the way Disney contain their film releases and distribute their films. Disney keeps all of their animated films in their ‘vault’, stopping the release of any of the films in production. In big holidays, Disney re-release films from the vault to get their demographic interested to buy all of their films again. This tactic is used as it interests all the demographics, and re interests the old audiences. Furthermore, the Vault system will enhance Disney’s secondary profit streams on films which might become twenty to thirty years old or even older, as once these films are released out of their vault for a while, they are presented as enhanced ‘special’ editions.
Disney has been re-releasing classic films such as Sleeping Beauty, Snow White and the Seven Dwarves, and Bambi in the form of DVDs. These DVDs have been labelled ‘Platinum’ or ‘Diamond’ editions and has been done on a seven-year cycle. This creates a constant and consistent income for the brand and allows their brand to be distributed further.
The 2016 remake opened to the Box Office on April 15, 2016, and took in around $300 million.
3D versions are very good because people might have already seen the normal version but the 3D version might make people want to go and see it again and then they will get more profit.
To conclude it is important to stress the importance of distribution to a conglomerate like Disney. Without effective distribution patterns films could easily underachieve profit wise for example but it must be remembered that distribution cannot be seen in isolation because it can quite easily be linked to the principle of synergy, as one business theorist states ‘industries rely on repetition through use of stars, genres, franchises, repeatable narratives and so on to sell formats to audiences, then industries try to impose scarcity to keep demand high.’ This is very true of Disney who with the original Jungle Book 1967 found himself with limited avenues of distribution – namely TV and film, thus to keep The Jungle Book characters fresh in the minds of audiences the company created other programmes and ancillary products from 1967 to the early 2000’s to keep alive the idea of the characters so that in the future there could be a potential remake or reboot of the original film, these other programmes included Talespin, a cartoon starring many of the characters from the original film and Jungle Cubs – another cartoon which explored Baloo, Shere Khan and other characters’ lives as children, the aim of these products were to not only to keep audiences entertained but to keep the Jungle Book franchise fresh and active although more importantly, a means by which one media product can promote another media product by the same company, a term called synergy `and one which will only improve with the creation of Disney’s new streaming service in 2019.
Distribution is increasingly important as technology continually advances so media companies must keep up and distribute and market their media products in a way that will appeal to the audience and new generations. Disney has effectively done this by selling licenses to increasingly popular services such as Netflix or sky which is a household service and therefore an easy way for Disney to distribute and target a mass audience that is also diverse. Distribution is changing the modern world as Disney have adapted to taking advantage of promoting and distributing through new services such as Netflix and sky showing how media is always changing and evolving.
McDonald's have sponsored The Walt Disney. McDonald's tried to help Disney to attract more the younger audience and families. One thing which McDonald's have been doing for over 30 years now is giving out toys to everyone who bought a happy meal. This use of synergy allows McDonald's and the film to go further in their business because those who eat at McDonald's and get one of these toys will want to watch the movie and those who have seen the movie will want the toy so they go to by McDonald's and get this with a happy meal. Walmart had separate stands for all the Disney movies and had all the merchandise surrounding them. This allowed Disney to widen their demographic as older generations were seeing it and buying it for their grandchildren etc.
The same service that is the exclusive home for new Star Wars television shows. And then that same company will offer fans the opportunity to actually visit the lands they’re watching through Disney’s theme parks, and then read about them in books and comics put out by Disney publishers. It’s a holistic ecosystem of entertainment, all under one corporate umbrella, with each division pushing audiences to engage with every other division. Without outside deals or restrictions, it is all just Disney.
The Disney vault is the way Disney contain their film releases and distribute their films. Disney keeps all of their animated films in their ‘vault’, stopping the release of any of the films in production. In big holidays, Disney re-release films from the vault to get their demographic interested to buy all of their films again. This tactic is used as it interests all the demographics, and re interests the old audiences. Furthermore, the Vault system will enhance Disney’s secondary profit streams on films which might become twenty to thirty years old or even older, as once these films are released out of their vault for a while, they are presented as enhanced ‘special’ editions.
Disney has been re-releasing classic films such as Sleeping Beauty, Snow White and the Seven Dwarves, and Bambi in the form of DVDs. These DVDs have been labelled ‘Platinum’ or ‘Diamond’ editions and has been done on a seven-year cycle. This creates a constant and consistent income for the brand and allows their brand to be distributed further.
The 2016 remake opened to the Box Office on April 15, 2016, and took in around $300 million.
3D versions are very good because people might have already seen the normal version but the 3D version might make people want to go and see it again and then they will get more profit.
To conclude it is important to stress the importance of distribution to a conglomerate like Disney. Without effective distribution patterns films could easily underachieve profit wise for example but it must be remembered that distribution cannot be seen in isolation because it can quite easily be linked to the principle of synergy, as one business theorist states ‘industries rely on repetition through use of stars, genres, franchises, repeatable narratives and so on to sell formats to audiences, then industries try to impose scarcity to keep demand high.’ This is very true of Disney who with the original Jungle Book 1967 found himself with limited avenues of distribution – namely TV and film, thus to keep The Jungle Book characters fresh in the minds of audiences the company created other programmes and ancillary products from 1967 to the early 2000’s to keep alive the idea of the characters so that in the future there could be a potential remake or reboot of the original film, these other programmes included Talespin, a cartoon starring many of the characters from the original film and Jungle Cubs – another cartoon which explored Baloo, Shere Khan and other characters’ lives as children, the aim of these products were to not only to keep audiences entertained but to keep the Jungle Book franchise fresh and active although more importantly, a means by which one media product can promote another media product by the same company, a term called synergy `and one which will only improve with the creation of Disney’s new streaming service in 2019.
Essay on Marketing/Circulation
Disney is an important diverse business that has significant impact on the industry and audience as they deliver varying content that appeals to a wide audience, this is because Disney is a conglomerate and has lots of different themed films on offer to appeal to different types of audiences, for example, Star Wars appeals to a more male and older age group compared to Cinderella and other Disney princess films that appeal to young children and families. Furthermore, Disney is also a conglomerate franchise that offers products and services that vary for example films, theme park holidays etc.
Jon Favreau marked the jungle book, first of all with a trailer on Instagram of only 7 seconds. Provided first looks at Mowgli and the rest of the characters, as well as the first, listen we’ve had at the voices being given to them. It’s mostly structured around Sheer-Kan. telling Mowgli that she knows what he really is and promising to keep him safe. Lots of animated animals fight, run and jump throughout the whole thing, which ends with Baloo whistling a recognizable portion of “The Bear Necessities” from the classic Disney movie. They also used around 10 different posters all of them having different aspects of the movie such as one large poster with all the characters, which then could be turned into 3 different posters separating the characters. They also have individual posters with the characters being alone and facing the camera. Jungle book was also aimed at a more male-oriented audience to beat the stereotype of a Disney film. They did this by showing the action-packed trailer at the super bowl to try and capture the male audience.
Disney and the director Jon Favreau have done a spectacular job of realising their new version of The Jungle Book using the sort of sophisticated digital effects familiar from Life of Pi. He introduced the film at D23 Expo film festival, the annual Disney expo where they reveal all their new and oncoming films set to release this year and the following year. It was introduced with company partnerships as well for example Kenzo and the Hispanic television network, Univision, who discovered that Spanish audiences will often purchase cinema tickets in groups. Therefore, they paired up with Disney to integrate some of the new Jungle Book characters into the regular programming on Univision, such as integrating them into the channel identification screens and into talk shows, etc.
Overall, the 2016 re-make of the film took on a much darker, and realistic art style, and also veering on the side of caution, by deciding to integrate some more scarier scenes, such as using the rather deep-voiced Idris Elba to voice Shere Khan, to create this type of sense. Because of this, Disney can attract a much older audience to the film.
Disney circulated professional photographs of actors posing with their onscreen counterparts, largely over social media, in order to create a conversation about the upcoming Jungle Book remake. These images also added emphasis to the star-studded cast which Disney was so desperate to promote. This was done in order to create more attention surrounding the popular actors, (such as Scarlett Johansson and Idris Elba).
The difference between the original trailer and the 2016 trailer was the cost, the old trailer had a lot less money so could not make it as good and wasn’t as long due to not having the funds to create a long short movie type trailer, also the editing was not as good as programs weren’t as professional.
The famous jazz singers were what people looked forward to such as in the new film people looked forward to people such Bill Murray as he is funny, and people will watch the film for him.
The poster from the 1967 film is a lot brighter and more colourful, as their attention was for making the film towards a younger target audience. However, in the 2016 poster, the characters appear much more realistic and have more serious faces also the whole poster is a lot darker and there are more shadows, this makes the film seem more appropriate for an older target audience which is what Jon Favreau wanted to do.
Rudyard Kipling was born in India and he spent six years of his adulthood there. Also, he spent the first six years of life in the Indian subcontinent. Jungle Book is set in India as a part of the context. The original film was released in 1967.
The Disney vault is a policy in which Disney put some of their best films in a vault
It was re-released in the 1990s due to DVD’s only just being in circulation.
To conclude, marketing has obviously changed. You could argue that with its licensing deals with Kenzo and its focus on aggressively targeting a secondary audience to build profits on the back of a family audience who always turn out for Disney films you could argue that Disney has grown smarter and more precise with their planning, however we must also not forget that there are still lots of similarities between the two eras, for example the use of stars and red carpet premieres to promote a film remains in place as does the creation of character posters and trailers as the fundamental basics of Disney marketing so to me what is forgotten is that Disney as a conglomerate has always been a master at marketing, it is why they are the number one entertainment conglomerate in the world and yes some of the practices have changed but the whole reason why there was new version of The Jungle Book in the first place was because of the success of the first film, a success driven by an effective marketing campaign.
Jon Favreau marked the jungle book, first of all with a trailer on Instagram of only 7 seconds. Provided first looks at Mowgli and the rest of the characters, as well as the first, listen we’ve had at the voices being given to them. It’s mostly structured around Sheer-Kan. telling Mowgli that she knows what he really is and promising to keep him safe. Lots of animated animals fight, run and jump throughout the whole thing, which ends with Baloo whistling a recognizable portion of “The Bear Necessities” from the classic Disney movie. They also used around 10 different posters all of them having different aspects of the movie such as one large poster with all the characters, which then could be turned into 3 different posters separating the characters. They also have individual posters with the characters being alone and facing the camera. Jungle book was also aimed at a more male-oriented audience to beat the stereotype of a Disney film. They did this by showing the action-packed trailer at the super bowl to try and capture the male audience.
Disney and the director Jon Favreau have done a spectacular job of realising their new version of The Jungle Book using the sort of sophisticated digital effects familiar from Life of Pi. He introduced the film at D23 Expo film festival, the annual Disney expo where they reveal all their new and oncoming films set to release this year and the following year. It was introduced with company partnerships as well for example Kenzo and the Hispanic television network, Univision, who discovered that Spanish audiences will often purchase cinema tickets in groups. Therefore, they paired up with Disney to integrate some of the new Jungle Book characters into the regular programming on Univision, such as integrating them into the channel identification screens and into talk shows, etc.
Overall, the 2016 re-make of the film took on a much darker, and realistic art style, and also veering on the side of caution, by deciding to integrate some more scarier scenes, such as using the rather deep-voiced Idris Elba to voice Shere Khan, to create this type of sense. Because of this, Disney can attract a much older audience to the film.
Disney circulated professional photographs of actors posing with their onscreen counterparts, largely over social media, in order to create a conversation about the upcoming Jungle Book remake. These images also added emphasis to the star-studded cast which Disney was so desperate to promote. This was done in order to create more attention surrounding the popular actors, (such as Scarlett Johansson and Idris Elba).
The difference between the original trailer and the 2016 trailer was the cost, the old trailer had a lot less money so could not make it as good and wasn’t as long due to not having the funds to create a long short movie type trailer, also the editing was not as good as programs weren’t as professional.
The famous jazz singers were what people looked forward to such as in the new film people looked forward to people such Bill Murray as he is funny, and people will watch the film for him.
The poster from the 1967 film is a lot brighter and more colourful, as their attention was for making the film towards a younger target audience. However, in the 2016 poster, the characters appear much more realistic and have more serious faces also the whole poster is a lot darker and there are more shadows, this makes the film seem more appropriate for an older target audience which is what Jon Favreau wanted to do.
Rudyard Kipling was born in India and he spent six years of his adulthood there. Also, he spent the first six years of life in the Indian subcontinent. Jungle Book is set in India as a part of the context. The original film was released in 1967.
The Disney vault is a policy in which Disney put some of their best films in a vault
It was re-released in the 1990s due to DVD’s only just being in circulation.
To conclude, marketing has obviously changed. You could argue that with its licensing deals with Kenzo and its focus on aggressively targeting a secondary audience to build profits on the back of a family audience who always turn out for Disney films you could argue that Disney has grown smarter and more precise with their planning, however we must also not forget that there are still lots of similarities between the two eras, for example the use of stars and red carpet premieres to promote a film remains in place as does the creation of character posters and trailers as the fundamental basics of Disney marketing so to me what is forgotten is that Disney as a conglomerate has always been a master at marketing, it is why they are the number one entertainment conglomerate in the world and yes some of the practices have changed but the whole reason why there was new version of The Jungle Book in the first place was because of the success of the first film, a success driven by an effective marketing campaign.
Newspaper and Politics
Right wing-
Conservatives.
UKIP
(UK Independence Party), BNP (British National Party).
Traditional
Values – Love of the past (Royals, Veterans, etc.)
“Survival
of the fittest” – we should be able to keep the money we earn, because we
deserve it.
Don’t
believe in benefits/welfare for all.
Do
not want the NHS, or state schools, -> Privatisation.
Tied
to Christian beliefs – against gay marriage some are anti-abortion, etc.,
traditional views about women.
PRO
BREXIT – anti-immigration.
Not
worried about environment.
Pro
nuclear weapons.
Left wing-
Guardian,
Mirror.
Optimist
– visionaries of the future (forward looking).
Pro-Europe,
pro-immigration, pro-multiculturalism.
‘Welfare
state’ – Benefits, ‘’for the many, not the few’’.
Higher
taxes – especially the rich.
Looking
for more equality.
‘Idealist’.
Fight
for women’s rights, gay rights, etc.
Pro-nationalisation.
Very
concerned with the environment.
Owen
Jones “Largely run by a very small group of very right-wing media moguls who
defend the status quo of which they are part. If you are on the left and want
to change society, the media will always come and get you”.
Advantages and Disadvantages of Online News
Advantages of online news-
·
Can read news for free sometimes.
·
News takes minutes not hours.
·
Easily Accessible.
·
More interactive.
·
Archive facility.
·
Navigate according to interest.
·
Apps make it more accessible.
Disadvantages of online news-
·
Overload of news.
·
Advertising.
·
Cost of broadband.
·
Fake news.
·
Mean comments.
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