Showing posts with label Film. Show all posts
Showing posts with label Film. Show all posts
Jungle Book (2016) Marketing Interview
The jungle Book marketing interview had some good points such as well thought out content and multiple questions that had very descriptive and informative answers. This allowed the interview to flow and have a high level of professionalism. Finally, the editing is done well and the change of camera is done well making the interview look genuine.
The bad parts of the video were that the green screening needed to be changed and edited in a way that it would remove the shadow and look more professional, also some of the answers could have been more precise and to the point.
Media Exam Examples
Reflection
Ownership:
- Microsoft, Mojang
- BBC
- Disney
Q1
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Jungle Book 1967
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Jungle Book 2016
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Production
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Storyboarding
Xerography- Photocopying
Musical soundtrack
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CGI
SFX- backgrounds Angel falls
Animatronics
3D Cameras
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Distribution - Marketing
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Posters, merchandise, interviews on the radio
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Super bowl trailer
Social media – snap chat filter, twitter, Fb
YouTube
Website
VR experience
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Exhibition and Exchange
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Cinema
Disney vault
Later VHS
DVD
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3D, platforms for seeing the film
Cinema
Netflix
Sky
Phones, Tablets, PC
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Q2
BBC remit and Ben Cooper’s plan.
Production 630- 1-, music choices, presenter banter, gets celebrity interviews, friends/mates around the table, Nixtape – Give examples of real games, gimmicks what happens on his show, Type of music played.
Marketing – Social media R1BS, Social media Grimmy – Promote each other, website, cross-promotion between DJs, YouTube videos, Giveaways, Radio 1 weekend, teen awards.
Distribution – Radio, DAB, phones, FM, Spotify, podcasts, TV.
Audience – 15-29 Males/Females – how is the audience being targeted.
Q3
Notch- 2009 – YouTube, players share what they created, word of mouth below the line marketing, massive fans, community, play on PC.
Mojang - 2010, Licence, servers, further developed the game, Xbox, PlayStation – Minecon
Microsoft – in 2014- bought for 2.5 billion dollars – merchandising, more platforms, international, fans have to pay for extra things.
Franchises and Key Ideas
Franchises – groups of films that will promote one another – Pirates of the Caribbean, Star Wars.
Re-makes – If the formula works, then re-make it!
Frozen ever after is a sequel of Frozen.
Disney formula:
-1 Star Wars sequel or spin-off.
-2 or 3 Marvel stories.
-1 or 2 live action movies with animations.
-2 or 3 animated or original films.
Synergy – When the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts.
Media synergy is the way in which different elements of a media conglomerate work together
In 2016 out of top 20, there were 6 Disney Films
Above the line – adverts, trailers, posters
Below the line – Free advertisement, viral campaigns, interviews…
Conglomerates and Ownership
Ideas
Storyboarding
Creating
Filming
Editing
Advertisement
Reviewing
Publishing
Pre-production
Shooting
Post-production
Conglomerates- When two or more companies engage in a multi-industry company.
Horizontal integration- Production company expands into other areas of one industry. It can acquire or merge with other companies that do the same thing to help eliminate competition. The profits will be shared amongst each company.
Vertical integration- when the production company
has ownership of the means of production, distribution and exhibition of the film by the same company as they receive all of the profit.
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