Glossary

My Glossary for all the important vocabulary I learn over my course.

Connotation- An idea or feeling which a word invokes for a person in addition to its literal or primary meaning.


Denotation- A translation of a sign to its meaning and is usually in contrast to connotation.


Semiotics- A study of signs and symbols and their use or interpretations.


Genre- A style or category of art, music, media or literature.


Mise en scene- The arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film.


Intertextuality- Refers to the process of creating references to any kind of media text via another media text.

Tableau- A group of models or motionless figures representing a scene from a story or from history.


Hybrid genre- A mixture of genres put together to make a type of media more interesting and different to other media types.


Audience- The audience is anyone who consumes a piece of media.


Psychographic Profiling- Psychographic profiling is the study of personality, values, attitudes and lifestyles. Psychographic segmentation involves dividing a market into segments based on different personality traits, values, attitudes, interests, and lifestyles of consumers.


Demographic Profiling- Socioeconomic characteristics of a population expressed statistically, such as age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, the average size of a family, the average age at marriage.


White Collar Jobs- work is performed in an office, cubicle, or another administrative setting.


Blue Collar Jobs- people whose job requires manual labour


Pink Collar Jobs- people whose labour is related to customer interaction, entertainment, sales, or other service-oriented work.