George Gerbener who was a professor of communication and founder of cultivation theory was born in Budapest lived in Hungary and emigrated to the United States in late 1939 believed in the same thing as Elizabeth Newton and made additional evidence to support the point and made a theory called Cultivation theory which suggest that exposure to television, over time, subtly 'cultivates' 'Viewers' perceptions of reality. Gerbener and Gross Assert."Television is a medium of the socialisation of most people into standardised roles and behaviours. Its function is in a word, enculturation".
Mean world syndrome is a term coined by George Gerbner to describe a phenomenon whereby the violence-related content of mass media makes viewers believe that the world is more dangerous than it actually is. Mean world syndrome one of the main conclusions of cultivation theory.
His theory also stated how being told something over and over again (Drip-Drip theory) and being told narrow truths for long periods of time can lead to behaviour in that manner such as being scared of teenagers after reading bad aggressive articles about teenagers or being violent after having too much exposure to violent video games this acts as a sort of sponge of information that slowly soaks up information and makes a certain belief come to light.
