Franchises – groups of films that will promote one another – Pirates of the Caribbean, Star Wars.
Re-makes – If the formula works, then re-make it!
Frozen ever after is a sequel of Frozen.
Disney formula:
-1 Star Wars sequel or spin-off.
-2 or 3 Marvel stories.
-1 or 2 live action movies with animations.
-2 or 3 animated or original films.
Synergy – When the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts.
Media synergy is the way in which different elements of a media conglomerate work together
In 2016 out of top 20, there were 6 Disney Films
Above the line – adverts, trailers, posters
Below the line – Free advertisement, viral campaigns, interviews…
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