Music Videos Essay
Explain how representations in music videos are chosen to promote the artist. Refer to one of the music videos you have studied to support your answer. (10)
Representations are made in music videos to promote the artist such as David Guetta’s Titanium and the representation of being different. David grew up very isolated in school he would rather be alone and did not have many friends, he received a lot of criticism from his Muslim parents about his DJing and how he needs to get a proper job and music would not be a career. David wrote in his songs about how they ‘shoot me down but I won’t fall’ which could be linked to how he deals with and ignores the criticism being voiced towards him.
The representation of the supernatural is also apparent in the music video from when the little boy pushes the soldiers away, makes the teddy bears float and the bike speed up. This can promote David as it shows him as an out their character who people should follow as he is different, and his next music could be just as quirky and mysterious.
The editing can also create the supernatural representation by the speeding up of the bike scene when the camera is tracking the bike going through the housing estate, this helps build the representation because it shows the bike as supernatural as it is going at a very high speed and shows how David Guetta wants to create this representation.
The Mise en scene of the video has many supernatural themes such as the close intertextuality to the film E.T. in props such as the bike and in actors such as the main character being a child. This creates a supernatural feel because the video links with a heavily supernatural film who people can relate to the video and then relate to the artist which will help promote the artist.
The sound was completely cut out of the video except the music to help create the supernatural representation, this is because people will be completely focused on the lyrics and not the words coming out of the people’s mouths, also having people’s lips moving but nothing coming out is quite strange and supernatural and helps to show the representation of the supernatural.
To conclude music videos like David Guetta’s Titanium help to show representations which can promote the artist due to ideas such as the supernatural themes in Titanium shown by the camera, editing, sound and Mise en scene throughout.
Representations are made in music videos to promote the artist such as David Guetta’s Titanium and the representation of being different. David grew up very isolated in school he would rather be alone and did not have many friends, he received a lot of criticism from his Muslim parents about his DJing and how he needs to get a proper job and music would not be a career. David wrote in his songs about how they ‘shoot me down but I won’t fall’ which could be linked to how he deals with and ignores the criticism being voiced towards him.
The representation of the supernatural is also apparent in the music video from when the little boy pushes the soldiers away, makes the teddy bears float and the bike speed up. This can promote David as it shows him as an out their character who people should follow as he is different, and his next music could be just as quirky and mysterious.
The camera effects can create the representation of the supernatural because clips such as teddy bear clip where the camera is on a low angle, it helps the audience to see what the police officer is seeing and helps build the confusion of the scene and creates a supernatural atmosphere where the audience is in the same state as the police officer.
The editing can also create the supernatural representation by the speeding up of the bike scene when the camera is tracking the bike going through the housing estate, this helps build the representation because it shows the bike as supernatural as it is going at a very high speed and shows how David Guetta wants to create this representation.
The Mise en scene of the video has many supernatural themes such as the close intertextuality to the film E.T. in props such as the bike and in actors such as the main character being a child. This creates a supernatural feel because the video links with a heavily supernatural film who people can relate to the video and then relate to the artist which will help promote the artist.
The sound was completely cut out of the video except the music to help create the supernatural representation, this is because people will be completely focused on the lyrics and not the words coming out of the people’s mouths, also having people’s lips moving but nothing coming out is quite strange and supernatural and helps to show the representation of the supernatural.
To conclude music videos like David Guetta’s Titanium help to show representations which can promote the artist due to ideas such as the supernatural themes in Titanium shown by the camera, editing, sound and Mise en scene throughout.
Minecraft Timeline
17th may 2009 – First release of the game
21st may 2009 – Accounts can now be registered
24th may 2009 - Official Minecraft forum is opened
8th June 2009 - Multiplayer released
20th October 2009 – Beginning of survival test
29th January 2010 – Introduction of the crafting system.
17th June 2010 – Minecraft passes 20,000 sales
22nd July 2010 – First over internet test of survival mode multiplayer
16th October 2010 – Mojang is founded
22nd December 2010 – Minecraft beta version is created
12th Jan 2011 – Minecraft reaches a million sales
1st July 2011 – Minecraft passes 10 million registered users
16th August 2011 – Minecraft pocket edition released for Xperia play only
17th November 2011 – Pocket edition released on IOS
9th May 2012 – Released on Xbox 360
25th October 2013 – Java update 1.7.2 released ‘the update that changed the world.’
13th December 2013 – Minecraft for Java surpasses 13 million sales.
4th September 2014 – PlayStation 4 edition released.
5th September 2014 – Minecraft Xbox 1 edition released.
10th December 2014 – Pocket edition released for Windows phone
30th June 2015 – Minecraft for Java Surpasses 20 million sales.
13th October 2015 – Minecraft Story mode released.
17th December 2015 – Minecraft Wii U edition released
2nd June 2016 – Minecraft sold over 100 million times over all platforms, makes a 2nd bestselling game.
27th June 2016 – Minecraft announces the release of Minecraft the movie for May 24th, 2019
1st November 2016 – Minecraft education edition released
19th December 2016 – Minecraft pocket edition released on Amazon Fire TV and Apple TV.
May 11th, 2017 – Minecraft Nintendo Switch edition released
13th September 2017 – Minecraft released on Nintendo 3DS
December 2017 – Minecraft hits 74 million active players and 144 million total sales
21st may 2009 – Accounts can now be registered
24th may 2009 - Official Minecraft forum is opened
8th June 2009 - Multiplayer released
20th October 2009 – Beginning of survival test
29th January 2010 – Introduction of the crafting system.
17th June 2010 – Minecraft passes 20,000 sales
22nd July 2010 – First over internet test of survival mode multiplayer
16th October 2010 – Mojang is founded
22nd December 2010 – Minecraft beta version is created
12th Jan 2011 – Minecraft reaches a million sales
1st July 2011 – Minecraft passes 10 million registered users
16th August 2011 – Minecraft pocket edition released for Xperia play only
17th November 2011 – Pocket edition released on IOS
9th May 2012 – Released on Xbox 360
25th October 2013 – Java update 1.7.2 released ‘the update that changed the world.’
13th December 2013 – Minecraft for Java surpasses 13 million sales.
4th September 2014 – PlayStation 4 edition released.
5th September 2014 – Minecraft Xbox 1 edition released.
10th December 2014 – Pocket edition released for Windows phone
30th June 2015 – Minecraft for Java Surpasses 20 million sales.
13th October 2015 – Minecraft Story mode released.
17th December 2015 – Minecraft Wii U edition released
2nd June 2016 – Minecraft sold over 100 million times over all platforms, makes a 2nd bestselling game.
27th June 2016 – Minecraft announces the release of Minecraft the movie for May 24th, 2019
1st November 2016 – Minecraft education edition released
19th December 2016 – Minecraft pocket edition released on Amazon Fire TV and Apple TV.
May 11th, 2017 – Minecraft Nintendo Switch edition released
13th September 2017 – Minecraft released on Nintendo 3DS
December 2017 – Minecraft hits 74 million active players and 144 million total sales
Jungle Book (2016) Marketing Interview
The jungle Book marketing interview had some good points such as well thought out content and multiple questions that had very descriptive and informative answers. This allowed the interview to flow and have a high level of professionalism. Finally, the editing is done well and the change of camera is done well making the interview look genuine.
The bad parts of the video were that the green screening needed to be changed and edited in a way that it would remove the shadow and look more professional, also some of the answers could have been more precise and to the point.
Media Exam Examples
Reflection
Ownership:
- Microsoft, Mojang
- BBC
- Disney
Q1
|
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Jungle Book 1967
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Jungle Book 2016
|
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Production
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Storyboarding
Xerography- Photocopying
Musical soundtrack
|
CGI
SFX- backgrounds Angel falls
Animatronics
3D Cameras
|
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Distribution - Marketing
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Posters, merchandise, interviews on the radio
|
Super bowl trailer
Social media – snap chat filter, twitter, Fb
YouTube
Website
VR experience
|
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Exhibition and Exchange
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Cinema
Disney vault
Later VHS
DVD
|
3D, platforms for seeing the film
Cinema
Netflix
Sky
Phones, Tablets, PC
|
Q2
BBC remit and Ben Cooper’s plan.
Production 630- 1-, music choices, presenter banter, gets celebrity interviews, friends/mates around the table, Nixtape – Give examples of real games, gimmicks what happens on his show, Type of music played.
Marketing – Social media R1BS, Social media Grimmy – Promote each other, website, cross-promotion between DJs, YouTube videos, Giveaways, Radio 1 weekend, teen awards.
Distribution – Radio, DAB, phones, FM, Spotify, podcasts, TV.
Audience – 15-29 Males/Females – how is the audience being targeted.
Q3
Notch- 2009 – YouTube, players share what they created, word of mouth below the line marketing, massive fans, community, play on PC.
Mojang - 2010, Licence, servers, further developed the game, Xbox, PlayStation – Minecon
Microsoft – in 2014- bought for 2.5 billion dollars – merchandising, more platforms, international, fans have to pay for extra things.
Video Games Introduction
Video
game- A game
played by electronically manipulating images produced by a computer program on
a monitor or other display.
Action/Adventure.
– Fable, The last of us, Dying Light
Simulation.
– Sims, SimCity, Prison architect.
Horror.
– Outlast, Until dawn, Slenderman
RPG. -
FPS. COD, Halo, Rainbow Six Siege
MMO.
Sports. – Fifa, f1, NBA
Sandbox. Minecraft, Roblox
Strategy., Halo wars, Direct Action, Act of War
Fantasy.
Kids.
Puzzle solving. Professor Layton, Mario,
All the computer consoles.
Sandbox.
Computer company. – Xbox.
Bootleg games. – Platforms.
Servers.
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