Media Summer work task 1
Politics
·
The Brexit referendum was first spoke about in February
2016 by David Cameron who was the prime minister at the time.
It was drawn up to finalise arguments over
whether the British public wanted to stay in the European union or to leave.
When the vote on the 23rd of June came to a finish it ended
at a result of leave but only just with the majority of people in England and
Wales voting to leave with the majority of Northern Ireland, Scotland and
London voting to stay.
·
David Cameron was forced to resign on July 13th
which after only being the Conservative leader for two days (July 11th)
Theresa May stepped in becoming the second female prime minister in British
history.
·
Theresa May triggered a general election on the 8th
of June 2017 which resulted in a hung parliament where the Conservatives
had 318 seats while Labour has 262 seats.
Royals
·
The British Monarch Queen Elizabeth turned 90 on
April 21st, 2016.
·
Another historic event in royal history was the
first royal wedding to a mixed-race woman whom was from America, the engagement
was announced on November 27th, 2017.
Terrorism
·
June 16th, 2016- Jo Cox the Labour MP
was brutally killed when she was due to hold a constituency surgery. This was
due to her left side views which caused the far-right side attack.
·
March 22nd, 2017- An attack on the
Westminster bridge that caused 6 deaths and 49 injuries after a van drove onto
the pavement and ran down pedestrians.
·
May 22nd, 2017- In Manchester a
suicide bomber killed 23 people, hospitalised 112 and injured over 800 at an
Ariana Grande concert using a home-made nail bomb.
·
June 3rd, 2017- London Bridge and
Borough market were attacked by terrorists who rammed into pedestrians and then
got out and stabbed more people, these attacks were minutes after each other
and 8 people died with 48 injured with all attackers killed on sight,
·
June 19th, 2017- A vehicle crashed
into people near the Finsbury mosque and injured 8 people and killed 1.
Syrian War
·
In 2016 a total of 3800 Syrian immigrants
fleeing from their war-stricken country lost their lives travelling from Syria
to safer Europe over the Mediterranean.
UK Issues
·
January 12th, 2016- Thousands of
doctors went on strike for the first time in 40 years which caused over 4,000
operations to be cancelled, this was one of many to follow protests about the
hours junior doctors have to work.
·
July 3rd, 2016- Andy Murray won
Wimbledon, the match was close and this win was massive for the whole country.
·
2016 to 2017- Football sex abuse scandals came
to light about coaches sexually abusing young players which led to these
coaches being convicted.
·
2016 to 2017- People who have been living in the
country ever since the wind rush generation of migration were facing
deportation and the whole country grouped together to fight this issue.
·
14th of June 2017- A tower block in
Grenfell set alight and was the worst structural fire in the UK since 1988, 72
people lost their lives and it could have be avoided if shortcuts weren’t taken
and the building was structurally sound.
·
July 28th, 2017- An 11-month-old boy
died after a hospital turned his life support machine off despite his parents
pleading for experimental surgery that may have saved him. The parents lost all
their battles in court over the issue.
·
2016- The Rio Olympics showed success for the GB
team after they won 67 medals which included many gold models.
Young Aggression
·
2016- There was a rise in acid attacks done by
teenagers in Britain with London being the worst city for attacks.
Trump Election
·
On November 8th, 2016, Donald Trump
became the US president which caused controversy due to the way he spoke quite
openly about issues without thinking about backlash and the way he treated
women meanwhile having no political past.
Music Videos Essay
Explain how representations in music videos are chosen to promote the artist. Refer to one of the music videos you have studied to support your answer. (10)
Representations are made in music videos to promote the artist such as David Guetta’s Titanium and the representation of being different. David grew up very isolated in school he would rather be alone and did not have many friends, he received a lot of criticism from his Muslim parents about his DJing and how he needs to get a proper job and music would not be a career. David wrote in his songs about how they ‘shoot me down but I won’t fall’ which could be linked to how he deals with and ignores the criticism being voiced towards him.
The representation of the supernatural is also apparent in the music video from when the little boy pushes the soldiers away, makes the teddy bears float and the bike speed up. This can promote David as it shows him as an out their character who people should follow as he is different, and his next music could be just as quirky and mysterious.
The editing can also create the supernatural representation by the speeding up of the bike scene when the camera is tracking the bike going through the housing estate, this helps build the representation because it shows the bike as supernatural as it is going at a very high speed and shows how David Guetta wants to create this representation.
The Mise en scene of the video has many supernatural themes such as the close intertextuality to the film E.T. in props such as the bike and in actors such as the main character being a child. This creates a supernatural feel because the video links with a heavily supernatural film who people can relate to the video and then relate to the artist which will help promote the artist.
The sound was completely cut out of the video except the music to help create the supernatural representation, this is because people will be completely focused on the lyrics and not the words coming out of the people’s mouths, also having people’s lips moving but nothing coming out is quite strange and supernatural and helps to show the representation of the supernatural.
To conclude music videos like David Guetta’s Titanium help to show representations which can promote the artist due to ideas such as the supernatural themes in Titanium shown by the camera, editing, sound and Mise en scene throughout.
Representations are made in music videos to promote the artist such as David Guetta’s Titanium and the representation of being different. David grew up very isolated in school he would rather be alone and did not have many friends, he received a lot of criticism from his Muslim parents about his DJing and how he needs to get a proper job and music would not be a career. David wrote in his songs about how they ‘shoot me down but I won’t fall’ which could be linked to how he deals with and ignores the criticism being voiced towards him.
The representation of the supernatural is also apparent in the music video from when the little boy pushes the soldiers away, makes the teddy bears float and the bike speed up. This can promote David as it shows him as an out their character who people should follow as he is different, and his next music could be just as quirky and mysterious.
The camera effects can create the representation of the supernatural because clips such as teddy bear clip where the camera is on a low angle, it helps the audience to see what the police officer is seeing and helps build the confusion of the scene and creates a supernatural atmosphere where the audience is in the same state as the police officer.
The editing can also create the supernatural representation by the speeding up of the bike scene when the camera is tracking the bike going through the housing estate, this helps build the representation because it shows the bike as supernatural as it is going at a very high speed and shows how David Guetta wants to create this representation.
The Mise en scene of the video has many supernatural themes such as the close intertextuality to the film E.T. in props such as the bike and in actors such as the main character being a child. This creates a supernatural feel because the video links with a heavily supernatural film who people can relate to the video and then relate to the artist which will help promote the artist.
The sound was completely cut out of the video except the music to help create the supernatural representation, this is because people will be completely focused on the lyrics and not the words coming out of the people’s mouths, also having people’s lips moving but nothing coming out is quite strange and supernatural and helps to show the representation of the supernatural.
To conclude music videos like David Guetta’s Titanium help to show representations which can promote the artist due to ideas such as the supernatural themes in Titanium shown by the camera, editing, sound and Mise en scene throughout.
Minecraft Timeline
17th may 2009 – First release of the game
21st may 2009 – Accounts can now be registered
24th may 2009 - Official Minecraft forum is opened
8th June 2009 - Multiplayer released
20th October 2009 – Beginning of survival test
29th January 2010 – Introduction of the crafting system.
17th June 2010 – Minecraft passes 20,000 sales
22nd July 2010 – First over internet test of survival mode multiplayer
16th October 2010 – Mojang is founded
22nd December 2010 – Minecraft beta version is created
12th Jan 2011 – Minecraft reaches a million sales
1st July 2011 – Minecraft passes 10 million registered users
16th August 2011 – Minecraft pocket edition released for Xperia play only
17th November 2011 – Pocket edition released on IOS
9th May 2012 – Released on Xbox 360
25th October 2013 – Java update 1.7.2 released ‘the update that changed the world.’
13th December 2013 – Minecraft for Java surpasses 13 million sales.
4th September 2014 – PlayStation 4 edition released.
5th September 2014 – Minecraft Xbox 1 edition released.
10th December 2014 – Pocket edition released for Windows phone
30th June 2015 – Minecraft for Java Surpasses 20 million sales.
13th October 2015 – Minecraft Story mode released.
17th December 2015 – Minecraft Wii U edition released
2nd June 2016 – Minecraft sold over 100 million times over all platforms, makes a 2nd bestselling game.
27th June 2016 – Minecraft announces the release of Minecraft the movie for May 24th, 2019
1st November 2016 – Minecraft education edition released
19th December 2016 – Minecraft pocket edition released on Amazon Fire TV and Apple TV.
May 11th, 2017 – Minecraft Nintendo Switch edition released
13th September 2017 – Minecraft released on Nintendo 3DS
December 2017 – Minecraft hits 74 million active players and 144 million total sales
21st may 2009 – Accounts can now be registered
24th may 2009 - Official Minecraft forum is opened
8th June 2009 - Multiplayer released
20th October 2009 – Beginning of survival test
29th January 2010 – Introduction of the crafting system.
17th June 2010 – Minecraft passes 20,000 sales
22nd July 2010 – First over internet test of survival mode multiplayer
16th October 2010 – Mojang is founded
22nd December 2010 – Minecraft beta version is created
12th Jan 2011 – Minecraft reaches a million sales
1st July 2011 – Minecraft passes 10 million registered users
16th August 2011 – Minecraft pocket edition released for Xperia play only
17th November 2011 – Pocket edition released on IOS
9th May 2012 – Released on Xbox 360
25th October 2013 – Java update 1.7.2 released ‘the update that changed the world.’
13th December 2013 – Minecraft for Java surpasses 13 million sales.
4th September 2014 – PlayStation 4 edition released.
5th September 2014 – Minecraft Xbox 1 edition released.
10th December 2014 – Pocket edition released for Windows phone
30th June 2015 – Minecraft for Java Surpasses 20 million sales.
13th October 2015 – Minecraft Story mode released.
17th December 2015 – Minecraft Wii U edition released
2nd June 2016 – Minecraft sold over 100 million times over all platforms, makes a 2nd bestselling game.
27th June 2016 – Minecraft announces the release of Minecraft the movie for May 24th, 2019
1st November 2016 – Minecraft education edition released
19th December 2016 – Minecraft pocket edition released on Amazon Fire TV and Apple TV.
May 11th, 2017 – Minecraft Nintendo Switch edition released
13th September 2017 – Minecraft released on Nintendo 3DS
December 2017 – Minecraft hits 74 million active players and 144 million total sales
Jungle Book (2016) Marketing Interview
The jungle Book marketing interview had some good points such as well thought out content and multiple questions that had very descriptive and informative answers. This allowed the interview to flow and have a high level of professionalism. Finally, the editing is done well and the change of camera is done well making the interview look genuine.
The bad parts of the video were that the green screening needed to be changed and edited in a way that it would remove the shadow and look more professional, also some of the answers could have been more precise and to the point.
Media Exam Examples
Reflection
Ownership:
- Microsoft, Mojang
- BBC
- Disney
Q1
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Jungle Book 1967
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Jungle Book 2016
|
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Production
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Storyboarding
Xerography- Photocopying
Musical soundtrack
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CGI
SFX- backgrounds Angel falls
Animatronics
3D Cameras
|
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Distribution - Marketing
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Posters, merchandise, interviews on the radio
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Super bowl trailer
Social media – snap chat filter, twitter, Fb
YouTube
Website
VR experience
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Exhibition and Exchange
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Cinema
Disney vault
Later VHS
DVD
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3D, platforms for seeing the film
Cinema
Netflix
Sky
Phones, Tablets, PC
|
Q2
BBC remit and Ben Cooper’s plan.
Production 630- 1-, music choices, presenter banter, gets celebrity interviews, friends/mates around the table, Nixtape – Give examples of real games, gimmicks what happens on his show, Type of music played.
Marketing – Social media R1BS, Social media Grimmy – Promote each other, website, cross-promotion between DJs, YouTube videos, Giveaways, Radio 1 weekend, teen awards.
Distribution – Radio, DAB, phones, FM, Spotify, podcasts, TV.
Audience – 15-29 Males/Females – how is the audience being targeted.
Q3
Notch- 2009 – YouTube, players share what they created, word of mouth below the line marketing, massive fans, community, play on PC.
Mojang - 2010, Licence, servers, further developed the game, Xbox, PlayStation – Minecon
Microsoft – in 2014- bought for 2.5 billion dollars – merchandising, more platforms, international, fans have to pay for extra things.
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